You’ve installed SynapSee. Now you’re staring at a Settings screen wondering what actually needs filling in before anything useful happens. Good news: there isn’t much. Here’s the whole path from a fresh install to your first ranked list of content opportunities.
Step 1: Turn on the plugin and find it
Activate SynapSee like you would any other plugin, and a new “Content Radar” item shows up in your WordPress sidebar. Only administrators can see it — the plugin creates its own capability behind the scenes and hands it to the admin role automatically, so nobody without that access is going to stumble into your settings or your API key.
Head to Content Radar > Settings. This is where the real setup happens.
Step 2: Tell it about your own site
Two fields matter here, and both are genuinely optional in the sense that the plugin has sane fallbacks — but filling them in properly is what separates a useful analysis from a generic one.
Your sitemap URL. Leave it blank and SynapSee assumes yoursite.com/sitemap.xml, which is right most of the time. If your setup is unusual, override it here.
Editorial focus. This is a sentence or two describing your beat — something like “capital markets, M&A, and wealth management thought leadership for institutional readers.” Skip this and the plugin still works, but the recommendations drift generic. Fill it in and every gap it surfaces gets filtered through what you actually write about.
While you’re here, pick your active LLM provider — Anthropic, OpenAI, or Gemini — and paste in your key. Hit Test before moving on. It’s a ten-second check that saves you from discovering a typo mid-analysis.
Step 3: Add competitors
Switch to Content Radar > Competitors and start adding sitemap URLs, one per competitor. SynapSee follows sitemap index files automatically, so even a competitor whose sitemap is really a directory of ten smaller sitemaps gets handled without extra work on your end.
Occasionally a competitor’s sitemap is missing, broken, or deliberately blocked. For those, switch the row to AI Scout and enter the bare domain instead. Your AI provider’s own web search tool browses the site directly at analysis time — no sitemap needed. It’s opt-in for a reason: it costs a bit extra on your provider bill, on top of normal token usage, so it’s there for the rows that genuinely need it rather than turned on by default.
Step 4 (optional): Add Market Momentum Sources
Back in Settings, you’ll find space for up to three Market Momentum Sources. These feed live news signal into the analysis, so recommendations reflect what’s happening right now, not just what’s sitting on a sitemap somewhere.
The easy route is Topic search — type something like “private credit” or click one of the curated chips (Markets, M&A, Private Credit, IPOs, Financial Regulation, AI & Technology) and SynapSee resolves it to live coverage at crawl time. No feed URL required.
If you’d rather track a specific publisher, switch a row to Feed or page URL and paste in a homepage — the plugin tries to auto-detect a feed for you — or pick straight from a shortlist that includes Bloomberg, FT, WSJ, Reuters, and CNBC. Either way, only a headline and a short excerpt get used per item, never full article text.
Leave all three blank if you want. The model still compares your content against competitors just fine — it just loses the live corroboration layer.
Step 5: Run it and review the drafts
Go to Content Radar > Dashboard and click Run Analysis. On a host with a slow reverse proxy this can take a little while, since it’s working through multiple sitemap and feed fetches plus an actual model call — the dashboard polls in the background rather than making you sit on a spinner, so it’s safe to check back in a minute rather than babysit the tab.
What comes back is a ranked list of content opportunities, each scored and labeled Covered, Partial Gap, or High Gap. Click into any card and SynapSee can spin up a WordPress draft — post or page, your call. Nothing publishes on its own. Every draft carries an editor’s note flagging what to double-check before it goes live, because a model that’s never met your compliance team shouldn’t be the last set of eyes on anything institutional readers will see.
A few things people ask right after this
Do I need all three AI providers? No — just one. Pick whichever you already have an account with, or read our guide on choosing between OpenAI, Anthropic, and Gemini if you’re starting from zero.
What happens to my old reports? Every run you’ve ever done lives in Content Radar > Reports, where you can archive the ones cluttering your view or delete them outright. Archiving and deleting are separate actions on purpose — archive for “don’t need this right now,” delete for “actually gone.”
Will this publish anything without me checking it first? No. Every single opportunity becomes a draft, never a live post. That’s not a setting you can turn off, because it shouldn’t be.
That’s the whole setup. Most of it is a five-minute job the first time and thirty seconds every time after, once your competitors and sources are already in place.
— The TDX7 Team · synapseradar.com/